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Exclusive preview party for "designer labelled" car

In a first-ever collaborative effort, French designer label Agnes b and French car brand Peugeot joined French forces to create two limited edition designs for the Peugeot 107.

The two "very limited edition" designs feature Agnès b.'s favourite prints and colours - purple with stripes and red with polka dots.

The former is reminiscient of Agnès b.'s striped T-shirt which became one of her first successes and the latter is a throwback to the 1950s.

"I am happy to have been given this opportunity to work on this project with Peugeot as it showcases the brand's philosophy of classic, simple and timeless designs," said designer Agnès b.

"Peugeot has always been about flair; flair for the dramatic, flair for designs that capture the imagination and flair for innovative engineering," said Ms Medy Widjaja, Marketing Manager for Autofrance.

"This collaboration with Agnès b. is thus the perfect platform to showcase our creative spirit," she added.

The limited edition 1.0-litre models are priced at $60,900 with COE - at no extra premium to its regular price.

Orders can be placed till all limited quantities earmarked for this project are snapped up.

Both designs were showcased at Raffles City Shopping Centre where invited creative lovers and the media got an exclusive preview of the cars.

Click here to view the photos.

Photos: Plush, Royston Neo

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