RAYMOND WEIL’s Noemia collection was recently launched at an exclusive event at 15 Minutes at Lasalle College of the Arts attended by over 200 guests.

Inspired by Mr Raymond Weil’s granddaughter, the collection is a tribute to the youngest member of the family to reinforce the very important role that women play in the preservation of values and in the continuity of the family.

The venue was decked out with graphic illustrations depicting the life of Noemia - a humble and modest woman with an ingenuous personality.

Using the creation of graphic novels to tell a story, the portrayal of Noemia is depicted through a series of graphic illustrations, going through life, facing issues and situations daily that put her values and ideals constantly to the test.

The story of Noemia is uncovered on Facebook and serves as a participative channel to engage the community.

The event was hosted by Mr Olivier Bernheim, President and CEO of RAYMOND WEIL who was also joined by his son, Mr Elie Bernheim, Marketing Director of RAYMOND WEIL and Mr Dirk Paulsen, Director of C. Melchers GmbH & Co., Singapore.

Mr Bernheim shared how his daughter, Noemi, inspired him and the collection and his hope that the collection will create fresh experiences in building new relationships for RAYMOND WEIL.

The night was filled with entertainment by female talents – a jazz repertoire by Sara Wee followed by DJ Angela Flame who played cool jazz to rousing tech-house beats.

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Photos: RAYMOND WEIL