2012
Feb
11
ICON brand adds one more title: ICON WEDDINGS
by Plush|11 February 2012

The launch edition of ICON WEDDINGS, Singapore’s first-ever Chinese luxury wedding annual for the bilingual elite in Singapore and Malaysia, has hit newsstands and bookstores.

It is published by SPH Magazines Pte Ltd (SPH Magazines).

“ICON WEDDINGS is Singapore’s first Chinese luxury wedding magazine, and capitalises on the success of the ICON brand,” says Ms Elsie Yah, Managing Editor of ICON and ICON Weddings.

“Last year, our inbound ICON weddings supplement was one of the most widely read of its kind in the market. We hope for continuous support from both readers and industry players in the fine jewellery, wedding apparel and beauty industries. And we hope the in-depth editorial and creative visuals will set a benchmark in publishing standards. ”

Mr Dennis Pua, Managing Director of SPH Magazines, says: "With ICON WEDDINGS, readers who are planning to hold their dream wedding now have a comprehensive guide on anything and everything they need to know. We are also confident that our advertisers will find that it is the perfect publication to reach out to the Mandarin-speaking society elite."

ICON WEDDINGS is a brand extension of ICON, a luxury fashion, beauty and lifestyle magazine that was launched in 2006 and epitomises style and prestige in Singapore and beyond.

ICON WEDDINGS follows ICON MOMENTS as the second brand spin-off in the last five years.

In March, ICON clinched the prestigious MPAS Chinese Magazine of the Year award by the Magazine Publishers Association of Singapore for the second year running.

This marks the fourth award this five-year-old magazine has won.

The launch edition of ICON WEDDINGS will feature: the most elegant haute couture wedding gowns and evening gowns, profiles of couples with successful marriages, bespoke jewellery, perfumes and bridal gowns, the latest wedding bands, makeup artists’ dream bride looks, wedding day dos and don’ts, and the best luxury honeymoon and spa destinations.

ICON WEDDINGS, retailing at $12 per copy, is available at all leading bookstores and distributed at selected hotels and country clubs.

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