2012
Feb
11
Luxury and glamour meet in benchmark event in China
by Plush|11 February 2012

Shanghai, China: Luxury lifestyle was the agenda during the first edition of the Hainan Rendez-Vous which attracted over 5,600 visitors during the three-day event featuring more than 150 exhibitors.

Hainan Rendez-Vous is an event that brings together all of the most innovative eye-openers in the yachting, business jet and luxury lifestyle industries.

It proved to be the right answer to the needs of the fast-growing China market and the new lifestyle aspirations of the country’s high net worth individuals.

Delphine Lignieres, Managing Director of China Rendez-Vous, said: “I am pleased to see the fantastic feedback from visitors and exhibitors alike, especially the strong sales performance of the yacht and aircraft manufacturers.

“The Hainan Rendez-Vous is playing a significant role in further strengthening Hainan Island’s claims to be a global international luxury destination in the region.”

Over 180 VVIPs were flown in on some of the world’s top jet brands from Beijing, Shanghai, Shenzhen, Xiamen, Chengdu, Hong Kong and Taipei on the first day of the exhibition.

They were introduced to a world of business aircraft through a dynamic showcase of some of the world’s finest private jets, including Airbus A319, Boeing Business Jet 737-700, Bombardier Challenger 605, Embraer Legacy 600 and Eurocopter EC120 which were on display at Sanya Phoenix International Airport.

Among the twelve jets exhibited were the Airbus Business Jet and Boeing Business Jet which were on display for the first time in China.

The event at the Visun Marina showcased world-famous yacht brands including Pershing, Ferretti, Beneteau, Sea Ray and Marquis Yachts.

Established local distributors Sunseeker China and Speedo Marine were in attendance.

Sunseeker China received orders for three yachts the week prior to the Hainan Rendez-Vous and orders for two more yachts during the event.

A Princess 95MY, the largest yacht on display, drew great attention from the visitors while a Princess 85MY was sold on site.

The SportRiva 56 was also sold.

Azimut signed contracts with two clients; with one of the yachts over 100 feet.

CRN, under the Ferretti Group, attracted several potential buyers.

The potential customers and huge market reinforced the brands’ confidence about the future of the domestic yachting industry.

Yacht manufacturers, engine, accessory and service providers of related industries were also present.

A commercial forum, which focused on the development of the industry, was attended by leading representatives.

China Boating, Jet Asia-Pacific and LP-Luxury Properties were the exclusive official media partners of the event.

The local government is placing much emphasis on the development of high-end resort properties.

The Luxury Properties Rendez-Vous showcased a galaxy of resorts, waterfront villas and sea view apartments.

Prestigious automotive marques such as Lamborghini, Ferrari, Rolls Royc and Jaguar were also present at the event together with luxury brands Chopard, Lacoste and Pal Zileri.

Other exhibiting brands included Martell, Perrier-Jouet, Deutsche Bank and Christofle.

Celebrities who enjoyed the amazing scenery of Sanya included Caroline Gruosi-Scheufele, Chopard Co-President, Paolo Vitelli, Chairman of the Azimut-Benetti Group, Lee Tetsu, Chairman of the Board of LVC Group, Li Qinfu, Chairman of the Board of Nine Dragon Co., Ltd, Lin Ning, Chairman of the Board of Lin’s Investment Group, Yue Sai Kan, Vice President of Yue Sai Group and Hong Hang, CEO of China Interactive Media Group.

For more information, go to www.hainanrendezvous.com.

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