Some of the men at this year's Golden Globes were dressed to the nines in their Burberry.
Looking smart and elegant, these nominees were winners in the fashion circle dedicated to Burberry.
Here are some of them:
Stephen Moyer of "True Blood" was nominated for Best TV Series - Drama. He wore a custom-tailored black tuxedo, dress shirt and shoes all by Burberry.
Hugh Laurie of "House" was nominated for Best Performance by an Actor In A TV Series - Drama. He wore a custom-tailored black tuxedo and dress shirt by Burberry.
Singer Robin Thicke wore a custom-tailored ink tuxedo and dress shirt by Burberry.
Sam Worthington of "Avatar" was nominated for and won Best Motion Picture - Drama. He wore a custom-tailored black tuxedo, dress shirt and shoes all by Burberry.
Woody Harrelson of "The Messenger" was nominated for Best Performance by an Actor In A Supporting Role In A Motion Picture. He wore a custom-tailored black tuxedo by Burberry.
Actor Aaron Paul wore a custom-tailored black suit, dress shirt and shoes all by Burberry.
Click here to view their photos.
And in keeping with the Burberry theme, Burberry's chief creative officer, Christoper Bailey's, latest collection for Burberry epitomises his desire and ability to take a modern approach to the classic brand.
With the label showing during London Fashion Week (instead of Milan) for the first time since Bailey joined the company, all eyes - including Mario Testino, Victoria Beckham, Twiggy, Gwyneth Paltrow, Liv Tyler and Mary-Kate Olsen - were trained on the label.
Harry Potter star and new face of Burberry Prorsum Emma Watson even missed Freshers' Week at Brown University to show her support for the brand.
In reply, Bailey responded with what he calls 'a real iconic Burberry show' that drew praise from Vogue's Anna Wintour.
Bailey has upped the ante on his Spring/Summer '10 collection by also producing a special punk-inspired trench for the uber-hip French boutique Colette that will be available for purchase on www.colette.com next month, from Feb 22 to 27.
View some of Burberry Prorsum's Spring/Summer 2010 women's and Autum/Winter 2010 men's collections here.
Photos: Burberry