The Singapore Prestige Brand Award held its gala dinner at the Ritz Carlton.

The award is jointly organised by the Association of Small & Medium Enterprises and Lianhe Zaobao.

Now in its eighth year, the Singapore Prestige Brand Award honours home-grown brands with excellent branding strategies.

This year’s overall winners are:

Promising Brands: Toast Box, a coffee-toast chain by BreadTalk Group

Established Brands: Xpress Holdings, a printing services supplier

Heritage Brands & Hall of Fame: Thomson Medical Centre, a health-care provider

CitiBusiness Regional Brands: Best World Lifestyle, a direct seller of lifestyle products

Most Popular Brand: Bee Cheng Hiang, a barbecued meat (bak kwa) supplier

Special Merit: Five government agencies/NGOs

The guest of honour was Mrs Lim Hwee Hua, Minister in Prime Minister’s Office and Second Minister for Finance and Transport.

Click here to view the photos.

Photos: Plush, Vincent Chan