2010
Feb
09
Boat Asia promises a bigger and better show this year
by Simran Panaech, PlushAsia|14 January 2009

Following the success of 2008’s Boat Asia, the region’s leading leisure boat and luxury waterfront lifestyle event will return with an even bigger and better show this year. According to TMX Show productions, Boat Asia's producers, last year's show saw a 22% increase in visitors and generated more than $57 million in revenue.

To be held at Marina at Keppel Bay, Boat Asia 2009 will showcase the crème de la crème of luxury motor boats, sail boats, keel boats, catamarans and super yachts from leading brands such as Princess, Azimut, Ferretti, Horizon and Sunseeker. Boat Asia is targetted at boating enthusiasts in the region.

In line with the luxury lifestyle theme, guests will be treated to an on-water fashion show, yoga and belly-dance performances as well band performances. For the first time, the on-water display area will also feature a floating bar. Specially invited high-net worth individuals will also enjoy exclusive access to the Admiral Suite - a VIP lounge with a panoramic view of the marina.

Boat Asia 2009 will also hold a Charity Gala Dinner. Last year's dinner raised $70,000 for the Mainly I Love Kids (MILK) Fund.

Herman Ho, Managing Director of TMX Show Productions said, “The less than rosy economic outlook in fact poses a lucrative opportunity for prospective buyers and boating enthusiasts to pick up good deals, so we are confident that Boat Asia 2009 is going to be yet another success.

This year’s show will be 30% bigger in terms of exhibition space and we expect to showcase some breath-taking models. If the response we have been receiving from exhibitors is anything to go by, this year’s show is definitely going to be an unforgettable one.”

For more information on Boat Asia 2009, visit www.boat-asia.com

Show details:

Date: 23 - 26 April 2009

Time: 1pm - 9pm (Thursday - Saturday), 12pm - 7pm (Sunday)

Location: Marina at Keppel Bay

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