Want to literally drink luxury this festive season? Try the Champagne of champions - Armand De Brignac.

Smooth, tasty and and oh-so prestigious, Armand De Brignac comes out tops for any ocassion. One taste of this, you might not be able to drink any other champagne - none seems to come close in comparison.

Bold, gold and old: three defining characteristics of Armand De Brignac. Presented in a lacquer box encasing an opaque gold bottle with pewter inlays, Armand not only has style in spades but is celebrated by celebrities, coveted by the aspirants and cherished by the great drinkers of bubbly in Rheims.

This status symbol is available in Singapore under special, privileged distribution by Rubicon Reserve Wines, specialist wine distributors Asia-wide.

Born of the excellent quality grapes harvested by the House of Cattier vineyard, this exceptional non-vintage pedigree was first produced in 1763 before the marque “Armand De Brignac” was created in the 1950s. It led a quietly niche, select distribution mainly in Europe before a sudden pop-culture explosion in 2006 revitalised the brand name.

What happened? Cult hip-hopper Jay-Z in his video, “Show Me What You Got” showcased and rapped, “giving props” to the gold bottle bearing the Ace of Spades logo after shunning another extremely well-known champagne brand. What followed the gesture was a sudden, whirlwind of interest around Armand, hyping up the brand and sky-rocketing it to heights of champagne stardom among the luxurious party-set both in the US and Europe.

A standard celebratory gift or indulgence among the celebrities, Armand De Brignac is known to be a favourite of stars like Will Smith, P Diddy and of course, Jay Z and Beyonce. Tom Cruise was pictured presenting it to David Beckham and Posh Spice when they first moved to Los Angeles.

What sets the brand apart from others is not just its limited edition status - quantities are only produced upon application at approximately 6,000 bottles a year - but its true-blue heritage and authentic quality as a product of Champagne. In a blind taste test conducted in 2007 in Rheims, the most prestigious district of Champagne, Armand De Brignac came out tops, surpassing more popular mainstream brands in the market.

“Armand De Brignac embodies our company’s ethos,” says David Coleman, Director of Rubicon Reserve Wines which won the distribution rights for Singapore. “It is an innovative product coming from a limited domain, which at once encapsulates the perfect combination of quality and presentation.”

Currently, Armand De Brignac is unavailable for orders in the local market but will soon find its way to certain select establishments in Singapore. Rubicon Reserves is in negotiations with several interested parties who are keen to acquire the label for sale.