ION Art held a private showcase of Eco Art International, which debuts in Singapore, with its Una Energy & Farjam Collection 2010 Eco Art Parade of Jewellery exhibition.

It was brought to ION Orchard by The Canary Diamond and M.C.L by Matthew Campbell Laurenza.

Invited guests got an exclusive preview of 35 one-of-a-kind exquisite jewellery pieces created by various artists all over the world who wanted to contribute to this exhibition.

The pieces go on display to the public on August 28, 2010 at level one ION Orchard for two weeks.

Gracing the event was His Serene Highness Albert II of Monaco who unveiled the collection.

Other VIPS included Mr Chin Yeow Quek, Deputy Chairman Sotherby’s Asia and Mr Tony Godfrey, Program Director Contemporary Art of Sotheby’s Institute of Art and the Eco Art International co-founders, Angela Van Wright and Sylvie Maurin-Powers.

Also present were the artists who created the jewellery - Matthew Campbell Laurenza from the US, Milena Zevu from Serbia and Poonam Soni from India.

Prior to the launch, a press conference was held to introduce the charity, the artists and the collection to the media.

Created in Monaco in 2008, Eco Art International fuses passion and preservation, creating a sustainable art project to safeguard the world’s winged heritage.

This year's birds are the Asiatic Hornbill and the Saker Falcon of the United Arab Emirates.

“The two emblematic birds, the theme of this exhibition, will be an inspiration for international jewellers… and the profits from this auction will benefit several foundations dedicated to the protection of our environment,” says His Serene Highness Prince Albert ll of Monaco.

Singapore is also the first city to host this exhibit after the launch in Monaco in July, 2010.

Ending its tour in Abu Dhabi on November 13, the exquisite collection will be auctioned by Sotheby’s Senior European Director, Lord Mark Poltimore, at the Yas Hotel on Yas Island Marina.

In 2009, fifty-five sculptures of Bonelli eagles captured the attention of Monaco’s residents and thousands of tourists for four months straight, setting the stage for the Sotheby’s finale auction that pulled in US$1 million ($1.4 million).

His Excellency Sheikh Nahayan Mabarak Al-Nahayan wrote, “We have the responsibility, indeed the duty, to be worthy custodians of the natural resources entrusted to us and we must continue to find ways to protect our natural environment.”

To see the complete collection go to www.ecoartinternational.com.

Click here to see the photos from the launch.

Click here to see the jewellery pieces.

Photos: Plush, Royston Neo